What is SEO?
SEO, or Search Engine Optimization, is the process of making your website more easily visible for search engines. There are many techniques at your disposal to implement your optimizations.
Primarily, you should focus on the following:
- Content (no joke, content is king when it comes to modern search engines)
- Unique and relevant page titles
- A good “description” meta tag
- Meaningful URLs ( commonly referred to as RESTful URLs)
Why should I care?
The more your site is optimized for search engines, the higher your site shows in relevant search results. The higher your site lists in search results, the more hits on your site and opportunities for your products, services, and/or offerings to be discovered by the online community.